The challenge
Novaflow had a strong product but a marketing site that buckled under its own weight. Pages took over four seconds to render, Core Web Vitals were failing, and the funnel leaked qualified demo requests at every step.
The team wanted growth, but technical debt was capping every channel — paid traffic bounced, organic rankings stalled, and the design no longer reflected a category-leading platform.
The approach
We started with a measurement audit, then mapped the highest-intent journeys and rebuilt the information architecture around them. Every decision was tied to a metric we could move.
- Headless rebuild on Next.js with edge rendering for sub-second loads.
- A modular design system so the team can ship landing pages without engineering.
- Technical SEO foundation — clean schema, fixed crawl budget, fast Core Web Vitals.
Performance is not a feature you add later. It is the foundation everything else converts on.
The solution
The new site ships as an edge-rendered, component-driven experience. Hero, pricing and demo flows were redesigned around conversion, with a CMS that lets marketing iterate weekly.
Built for speed and scale
We engineered image pipelines, route-level prefetching and a tuned font strategy to hit a 98 Lighthouse score on real-device data — then locked it in with performance budgets in CI.
The results
Within one quarter, organic leads grew 212%, the conversion rate climbed 64%, and Largest Contentful Paint dropped to 1.1 seconds — turning the site into the company's most reliable acquisition channel.
