FeaturedSEO
Core Web Vitals in 2025: the metrics that actually rank
A field guide to LCP, INP and CLS — what Google really weighs and the fixes that move the needle.
Mara Quinn8 min read
Insights
Notes on the modern web
Sharp, practical writing on web design, SEO and performance — straight from the studio floor. No fluff, just what actually moves the needle.
Browse by topic
Find your next read by what you're building.
Web Design
Layout systems, visual craft and interfaces that look as good as they perform.
14 articles in Web DesignSEO
Technical SEO, content strategy and the ranking tactics that actually compound.
21 articles in SEOUI/UX
Research, wireframes and product decisions that make users feel at home.
11 articles in UI/UXPerformance
Core Web Vitals, speed engineering and the metrics search engines reward.
9 articles in PerformanceGrowth & Conversion
Funnels, landing pages and the experiments that turn traffic into revenue.
13 articles in Growth & ConversionAnalytics
Measurement, dashboards and the data hygiene that makes every decision defensible.
8 articles in Analytics
Latest
Fresh from the studio.
- SEO
Technical SEO checklist for a Next.js rebuild
Don't lose hard-won rankings when you migrate — the redirects, metadata and rendering checks that matter.
10 min read - UI/UX
The anatomy of a high-converting hero section
What every line, button and image above the fold should earn its place doing.
5 min read - Performance
Image optimization that won't tank your LCP
Formats, sizing and lazy-loading rules that keep pages fast without losing fidelity.
7 min read - Web Design
Building a design system small teams actually use
Tokens, components and docs scaled to a team of three, not thirty.
8 min read - SEO
Keyword research without the bloated toolset
A lean workflow for finding intent-rich keywords your competitors miss.
6 min read - Growth & Conversion
From clicks to customers: optimizing the funnel after the click
Traffic is only half the job — here's how to turn it into pipeline.
9 min read
Stay sharp
Smart notes on the web, in your inbox
One concise email a month — the best of what we're learning about design, SEO and performance. No spam, ever.
We respect your inbox. Unsubscribe anytime.